Gala Beef Roll : 70% of raw materials sourced locally – UAC

Gala : UAC Foods Limited, a joint venture business between the UAC of Nigeria Plc and South African Tiger Brands Limited has said that more than 70 per cent of raw materials used in making its flagship sausage roll, Gala, is sourced locally.

Gala Beef Rol
Gala Beef Rol

 

This was made known by the General Manager, Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba, during a press briefing to unveil Five Star Music Group’s singer, Harrysong,   as the face of Gala.

Ihekwaba, who spoke exclusively to our correspondent on the sidelines of the press briefing, said the firm was considering increasing the percentage of local raw materials used in the product.

She said, “We are very innovative and we keep looking at our processes, product offerings to see how we can offer better value to our stakeholders.”

According to her, the leadership position of Gala will be strengthened by the endorsement of Harrysong and the entire Five Star Music crew adding that the musicians are an embodiment of the spirit of youth entrepreneurship which Gala seeks to identify with.

She added, “At this time, we feel it is important for the brand to identify with an ambassador from the Nigerian music industry that represents the values of the Gala brand.

“The Five Star Music Group represents the vibrant, entrepreneurial and indomitable spirit of Nigeria and Nigerians. The musicians are quite talented and innovative, as evidenced by their huge success and acceptance.

“Many of their musical efforts are anthems in Nigerian households. These qualities resonate with the Gala DNA and stand them out as ideal ambassadors for Gala.’’ (Gala )

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