Amazon, an American multinational technology company-based in Seattle, Washington, has announced the investment of $15 million globally on tools and services in an effort to support their merchants to succeed on the marketplaces.
The investments, according to the company were injected into programmes such as Amazon Handmade, Amazon Launchpad, Amazon Business, Amazon Advertising or Fulfillment by Amazon.
Globally, Amazon merchants currently account for 58 per cent of global sales oi the marketplace, contributing significantly to Amazon’s success. It is estimated that these companies have created 1.6 million jobs worldwide, up from 900,000 in 2017. The number of Small and medium-sized enterprises (SMEs) that exceeded $1 million in sales in Amazon stores globally grew by 20 per cent last year. In Spain alone, the 8,000 companies that sell through Amazon created more than 10,000 direct jobs.
The Head of Amazon Marketplace, Spain, Ryan Frank, said: “Small and medium-sized businesses are the soul of the Spanish economy, from Amazon we are fully committed to helping and promoting them. As part of our dedication to supporting independent retailers, we have thousands of employees worldwide who work developing specific tools and services to grow their sales in Amazon stores and expand their business. Ultimately, our success depends on your success. ”
The tools and services that Amazon offer – from inventory tracking to price management, marketing and brand promotion tools through sales reports and webinars – help to reduce entry barriers for small and medium businesses in ecommerce.
Through Seller Central, the operations centre for sellers, small and medium businesses have access to information about their sales and inventory, as well as resources to help them manage it and grow their business on Amazon.